1. Career discovery

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Welcome to your first day as a Communication and Sustainability Cadet! 🤗

Sustainability Communication officers are where environmental science, sustainable development, and marketing cross paths. 

It’s your job to educate the public about environmental issues and conservation strategies, and to facilitate communication between different industry stakeholders. Basically, you’re the voice of the environment in large-scale projects. It’s up to you to make sure people care about and commit to improving sustainable practices. 

That’s a pretty important job, if you ask us! 😎 We're thrilled to help you explore this rewarding career path. Find out if it's right for you in this Discovery experience!

First, download your Memobook! 👋

Before we jump into it, make sure you download your virtual work experience Memobook.

‍Your Memobook will serve as a diary, brainstorm, and research document. You'll also need it for a number of activities throughout your work experience.

Let's go!

1. What do communications and marketing have to do with sustainability?

More companies than ever are embracing sustainability as part of their company ethos. Marketing plays a key role in helping people recognise the importance of having a sustainability agenda, and communicating complex information into simple, actionable terms.

A key framework you will come across in sustainability marketing practices is the 'triple bottom line'. This concept emphasises corporate social responsibility. Instead of a single 'bottom line' to business – that is, profit – companies also have to balance this with people and the planet.

                                          The triple bottom line

Source: expressworks.com

Want more info? Check out these resources:

Article: How marketing can deliver on sustainability

Article: Powerful strategies for combining marketing and sustainability

Video: Sustainable marketing explained and more on the triple bottom line

For your first task, we want you to go to page 2 of your Memobook. 🙌

Research five examples of marketing campaigns related to sustainability and write 3-5 sentences elaborating on who you think the target audience is, what the call to action is, and what persuasive techniques are used.

Now you know what Sustainability and Communications is all about, let's discover what a day-in-the-life of a Sustainability Consultant actually looks like...

Watch the video from your mentor, Alana, below.

Psst 👀 want to see live stats on Sustainability Consultant job openings, employers, salaries and skills? You can find them here.

Great work so far! Before you head on to the next page, it's time for a little Ponder Prompt 💡

Feel free to draw on and add to the notes in your Memobook.

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