All interactions and buttons on this demo page are disabled.
The final activity for this Task will include completing an action plan for a sustainability initiative of your own design. Let's hop into it!
Record your plan on page 4 of your Memobook 📒
Step 1. Consider your personal experiences with sustainability.
Step 2. Building on these personal interests, actions, and observations, brainstorm a concept for your own Inland Rail sustainability initiative.
Think about the observations on individual and local sustainability initiatives you brainstormed earlier. Can they inspire the theme for your sustainability campaign? Choose one idea to focus on and briefly explain why you selected it over others. Try relating the theme of your campaign to the UN SDGs and Inland Rail’s sustainability objectives.
Step 3. In one paragraph, outline your campaign’s significance, aim, and desired outcomes.
Step 4. Outline the scope
The first decision you need to make when planning your campaign is its scope, or in other words, its scale and reach. Here are some questions you may want to ask yourself to identify the scope of your campaign:
Remember, the bigger the scope, the more effort and resources will be required to get everything up and running. This is especially true when you decide to shift the scope from internal to external and seek contribution from partners outside of your organisation. To keep it manageable, it's a good idea to engage with local communities and initiatives. It’s also perfectly fine to design an internal-only campaign, particularly if it’s your first attempt at campaign design.
Step 5. Establish a timeline and activities
Sustainability initiatives, much like any projects, are about bringing people together around a shared belief or a common goal.
In a professional setting, this feeling of collective aim and achievement can increase employee engagement and participation in other work activities, build new connections and trust, and lead to improvements in job satisfaction and productivity.
Think about the campaign participants as much as about the campaign purpose and ensure there is no disconnect between the two. Let's briefly cover things to consider to generate maximum interest in your proposed initiative without disrupting participants’ work routines.
Recall that your campaign should be time-based, meaning that it needs to have a predetermined schedule. The key components to include in your campaign schedule are:
This is of course a fairly general set of guidelines, so definitely use it as a starting point, but feel free to be creative and tailor it to your needs. For example, you may want to schedule all your events to be run online and accessed remotely.
Ponder prompt: Consider the following campaign plan and identify if there are any areas for improvement.
Once you've filled out your Memobook action plan, you're all set for the next Task!