2. Branding and visual design

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Creating a memorable visual brand for your campaign is essential when developing a communications package. After all, if something looks appealing, people will be more likely to notice it, and that’s exactly what you want! Work through this series of short videos introducing you to the key concepts of graphic design and then apply this knowledge to designing a unique look for your campaign.

Introduction: Branding and identity


If you are interested in finding out more about the role colours play in branding, you can click here.

Now, consider the established visual identity of Inland Rail (to do that, you can visit their website and have a look at their logo shown below) and think about the colours that would be a natural fit with your campaign’s purpose. 

TASK ⭐️ : Use this tool to create a custom colour scheme for your campaign.


TASK ⭐️ : Browse Unsplash, a great resource for beautiful stock photography, and find one image that represents and supports your campaign’s visual identity. Save your selected photo alongside your colour palette.


After watching this video, pick a font or a couple of fonts you would like to use in your campaign communications. Decide which fonts you would like to use for the titles and the main body of text. Also, think about how you would like to use typography to signify that something is important and needs to be noticed by your audience (for example, are you using bolding, italicising, or underlining?).

TASK ⭐️ : Add your chosen fonts to your planning document.

Layout and composition

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