You have already taken a huge step forward in your sustainability campaign development last week by selecting its general idea and identifying its significance across a variety of global and local contexts. To understand how far along you are on your campaign creation journey, let’s take a minute to learn more about project development and management.
A campaign, like any project, can be defined as a series of connected efforts, designed to achieve a desired outcome. This description is closely related to the SMART framework we talked about last week, as a campaign needs a specific and measurable goal that can be reasonably achieved with the time and resources at your disposal. Campaigns are built as a sequence of scheduled events and engagement opportunities that together form a cohesive narrative, relevant to its participants. Now that we know what key considerations go into campaign design, let’s shift our focus to how the design process is organised. That’s where the concept of a project life cycle comes into play.
It is common to identify 4 or 5 stages in a project life cycle. These stages are:
Watch the video below to consolidate your knowledge on project life cycle and to learn what skills are involved in effective project development.
Complete a short quiz and submit your responses to VideoAsk questions to test your knowledge of project life cycle.