2. Ethos

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Ethos - your credibility, character and reputation - can be hard to build and maintain, and be lost in an instant.

Watch the video to hear Alisha and Charlotte discuss why Ethos is important to persuasive communication.

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Get to know your audience. Do research on the business and take advantage of networks like LinkedIn to learn about who you might be interviewed by.

You need to create or rearrange your resume to prove that you have the skills, credibility and character to be a candidate for the job.

At an interview, use the first few minutes to demonstrate your ability and build trust with the audience. You need to convince them you are capable and experienced enough to do the job.

Let's continue on to Logos👌