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This exciting experience gives you an opportunity to develop all aspects of a large-scale sustainability-themed campaign for Inland Rail. As a Sustainability Cadet, you will come up with an initial campaign proposal, identify its local and global significance, suggest potential partnerships and community liaisons, plan the campaign roll-out schedule and communications strategy, and present an elevator pitch of your final product to the Inland Rail team of sustainability experts and champions.
Week 1: Project brief, industry background on sustainability and sustainability culture and initiatives at Inland Rail
Week 2: Strategic planning of campaign activities and events
Week 3: Creating campaign communications package
Week 4: Presenting a final campaign proposal in an elevator pitch format