Certificate

Google Digital Marketing & E-Commerce Certificate

If you like working with numbers, problem solving, and understanding people this role is for you.

powered by
100+ students in the last 30 days

Ideal for

14-19

Commitment

240 hours

Outcome

Microcredentials

Skills badge

Certificate

Skills and related jobs

Core skills you will gain:

Marketing
E-Commerce
Display advertising
Email Marketing
Search Engine Optimisation (SEO)
Customer loyalty
Marketing Analytics
Customer Outreach
Website Structure
Customer Awareness
Google
Search Engine Marketing
Communication
Creative thinking
Global awareness
Interpersonal skills
Personal management
Problem solving

Additional skills:

Marketing
E-Commerce
Display advertising
Email Marketing
Search Engine Optimisation (SEO)
Customer loyalty
Marketing Analytics
Customer Outreach
Website Structure
Customer Awareness
Google
Search Engine Marketing
Communication
Creative thinking
Global awareness
Interpersonal skills
Personal management
Problem solving

Related jobs:

Digital Marketing Coordinator
Search Engine Optimisation Specialist
Search Engine Marketing Specialist
Paid Search Specialist
Email Marketing Specialist
E-commerce Associate

Related jobs:

Electrical Technician
Systems and Signals Operator
Civil Construction Cadet
Junior Environmental Planner
Junior Digital Engineer
Communication and Sustainability Cadet
Drone Pilot

At a glance

Get started in the high-growth fields of digital marketing and e-commerce with a professional certificate from Google. Learn to manage digital marketing campaigns, attract and engage customers, and sell products online.

This fully online program teaches you the skills you need for an entry-level job in digital marketing or e-commerce, with no experience required. You’ll learn about:

  • Developing digital marketing and e-commerce strategies
  • Attracting and engaging customers through digital marketing channels like search, content marketing, and email
  • Measuring marketing analytics and sharing insights
  • Building e-commerce stores, analysing e-commerce performance, and building customer loyalty

Modules

Foundations of Digital Marketing and E-commerce

Beginner
18 hours

Attract and Engage Customers with Digital Marketing

Beginner
21 hours

From Likes to Leads: Interact with Customers Online

Beginner
27 hours

Think Outside the Inbox: Email Marketing

Beginner
25

Assess for Success: Marketing Analytics and Measurement

Intermediate
26 hours

Make the Sale: Build, Launch, and Manage E-commerce Stores

Intermediate
23 hours

Satisfaction Guaranteed: Develop Customer Loyalty Online

Intermediate
26 hours

Prerequisite

To be eligible for the Google Career Certificate Scholarship you must first complete the following Upskilling courses.

Foundations of Digital Marketing and E-commerce

Beginner
18 hours

Attract and Engage Customers with Digital Marketing

Beginner
21 hours

From Likes to Leads: Interact with Customers Online

Beginner
27 hours

Think Outside the Inbox: Email Marketing

Beginner
25

Assess for Success: Marketing Analytics and Measurement

Intermediate
26 hours

Make the Sale: Build, Launch, and Manage E-commerce Stores

Intermediate
23 hours

Satisfaction Guaranteed: Develop Customer Loyalty Online

Intermediate
26 hours

What you'll learn: Define the fields of digital marketing and e-commerce. Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist. Explain the concept of a marketing funnel. Understand the elements and goals of a digital marketing and e-commerce strategy.

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Google

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Meet your mentors

No items found.

Why Grandshake?

Gain real-world work experience anywhere, anytime. Meet industry mentors, discover career pathways, and join a national community.

Self-paced journey

Complete at your own speed, and gain progressive skills from beginner to advanced.

Video check-ins

Touch-base with a community facilitator and receive personalised guidance at every step of the experience.

Pitch your project

Boost your communication and project management skills in one go, and get key stakeholders on board with your idea. 

Receive mentor feedback

Network with industry mentors and receive one-on-one feedback on your projects. 

Industry-endorsed Microcredential

Receive digital proof of your experience and celebrate your accomplishment with future employers.

Join a national community of students from over 420+ schools

Get help from our community

Get personalised support and feedback from our team, mentors and fellow students.

Build your network

Make connections, discover career opportunities, and collaborate with humans from across Australia.

Real-life experiences

Gain practical skills and insights from a community of industry experts.

What students say

Students rate their Grand experience at 4.5/5 🌟

Claire H

Year 12

“I took every opportunity, and work experience was the perfect opportunity to better myself and help me figure out what I want to do after school.”

Arslan P

Year 10

“I did not know what I wanted to do and none of my friends are talking about what they want to do. Thanks to Grandshake I found my passion and sense of clarity.”

Darcey K

Year 12

“Through my first job shadowing, I landed a paid gig. I soon released the benefits of being employed during high school. I found other ways I can start my career and not go crazy about ATAR.”

David T

Year 11

“I found it difficult to interact with my school. But Grandshake was awesome and the work experience helped me develop a sense of responsibility and got me some experience I needed.”

Elaine Q

Year 10

"I absolutely loved this virtual work experience. I feel like I learned a lot, and everything I did learn I will be able to apply to anything I do in the future."

Audrey W

Year 12

"The team put so much effort into making sure you get a lot out of the experience. My favourite part was meeting with industry mentors, and it was really beneficial to see what a real industry career could look like. The experience has helped me with my decision making in year 12."

Monty B

Year 10

"Work experience has confirmed my passion for working in a particular field and motivated me to work hard to realise my dreams."

Oscar T

Year 12

"The Grandshake community has been very engaging and welcoming."

Frequently asked questions

What other kind of support is available after I complete a Google Career Certificate?

What is a Google Career Certificate?

How much do the Google Career Certificates cost?

How long does it take to complete a certificate?

Who designed the Google Career Certificates?

What is the Google Career Certificates Employer Consortium? How does it work?

What resources are available to help with my job search?

Are Google Career Certificates recognised? Do employers recognise Google Career Certificates?

What background knowledge is necessary to get started with Google Career Certificates?

Are Google Career Certificates really 100% online?

Strategic Thinking
Strategic Thinking
Search Engine Marketing
Search Engine Marketing
Customer Awareness
Customer Awareness
Google
Google
Website Structure
Website Structure
Customer Outreach
Customer Outreach
Marketing Analytics
Marketing Analytics
Customer loyalty
Customer loyalty
Email Marketing
Email Marketing
Search Engine Optimisation (SEO)
Search Engine Optimisation (SEO)
Display advertising
Display advertising
E-Commerce
E-Commerce
Marketing
Marketing
UX Design
UX Design
Adobe XD
Adobe XD
Figma
Figma
Mockup
Mockup
User Experience Design (UXD)
User Experience Design (UXD)
Usability Testing
Usability Testing
Prototype
Prototype
Wireframe
Wireframe
UX Research
UX Research
User Experience (UX)
User Experience (UX)
Procurement
Procurement
Task Estimation
Task Estimation
Risk Management
Risk Management
Project Planning
Project Planning
Business Writing
Business Writing
Project Charter
Project Charter
Stakeholder Management
Stakeholder Management
Sample Size Determination
Sample Size Determination
Career Development
Career Development
Data Ethics
Data Ethics
Data Collection
Data Collection
Metadata
Metadata
Questioning
Questioning
SQL
SQL
Data Cleansing
Data Cleansing
Data Visualization (DataViz)
Data Visualization (DataViz)
Spreadsheet
Spreadsheet
Network Model
Network Model
Troubleshooting
Troubleshooting
Ipv4
Ipv4
Domain Name System (DNS)
Domain Name System (DNS)
Customer Support
Customer Support
Linux
Linux
Cloud Computing
Cloud Computing
Binary Code
Binary Code
Network Protocols
Network Protocols
Encryption Algorithms and Techniques
Encryption Algorithms and Techniques
Debugging
Debugging
Customer Service
Customer Service
Design thinking
Design thinking
Curiosity
Curiosity
Growth Mindset
Growth Mindset
Negotiation
Negotiation
Project planning
Project planning
Accountability
Accountability
Strategic planning
Strategic planning
Time management
Time management
Reliability
Reliability
Digital Design
Digital Design
Design
Design
Adaptability
Adaptability
Writing
Writing
Global awareness
Global awareness
Creative thinking
Creative thinking
Persistence
Persistence
Planning
Planning
Lateral thinking
Lateral thinking
Empathy
Empathy
Persuasion
Persuasion
Conversation
Conversation
Relationship building
Relationship building
Listening
Listening
Digital technology
Digital technology
Decision making
Decision making
Surveying
Surveying
Civil/construction design
Civil/construction design
Geotechnical analysis
Geotechnical analysis
Cultural awareness
Cultural awareness
Project management
Project management
Digital strategy
Digital strategy
Systems design
Systems design
Data analysis
Data analysis
Presentation
Presentation
Storytelling
Storytelling
Global & intercultural fluency
Global & intercultural fluency
Environmental awareness
Environmental awareness
Personal management
Personal management
Planning & organisation
Planning & organisation
Leadership
Leadership
Teamwork & collaboration
Teamwork & collaboration
Interpersonal skills
Interpersonal skills
Creativity
Creativity
Work ethic
Work ethic
Communication
Communication
Problem solving
Problem solving
Resilience
Resilience
Critical thinking
Critical thinking
Certificate

Google Digital Marketing & E-Commerce Certificate

Get started in the high-growth fields of digital marketing and e-commerce with a professional certificate from Google. Learn to manage digital marketing campaigns, attract and engage customers, and sell products online.

On-demand
Real-time support
Active community
Access from any computer, tablet or mobile
100+ students joined in the last 30 days
powered by
Duration:
4 weeks
Per week:
2-4 hours
Age:
14 - 19
Outcome:
Microcredential
Duration:
40 minutes
Age:
14 - 24
Outcome:
Microcredential

Summary

This fully online program teaches you the skills you need for an entry-level job in digital marketing or e-commerce, with no experience required. You’ll learn about:

  • Developing digital marketing and e-commerce strategies
  • Attracting and engaging customers through digital marketing channels like search, content marketing, and email
  • Measuring marketing analytics and sharing insights
  • Building e-commerce stores, analysing e-commerce performance, and building customer loyalty

To join

You need:

You don't need:

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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